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Keyword Research Analysis
Gone are the days when keyword research was limited to the use of tools like overture and word tracker. Today as the technology is advancing and the need for exploring opportunities on the internet is gearing up & Search Engine Optimizers must work beyond the traditional tools and strategies.
Keyword analysis is carried on three different echelons these include:
- Tools for keyword research
- Software for web analytics
- Search engine sites
Keyword Research Almanac: Creation of a keywords research calendar allows the optimizer to analyze what phrases/keywords need natural/organic search engine optimization and which ones require pay per click campaign.
Software for Web Analytics:
Omniture, Webtrend, Hitbox, Click Tracks are software's that allow web optimizers to analyze the success of website on the basis of criterion like:
- Top referential Websites
- Top referring URL's
- Top site search engines
- Top search phrases/keywords
- Top entry pages
The above facilitation of analyzing important keywords allows people to further enhance the strategy by:
- Elimination of unwanted keywords
- Including missed keywords
- Work-up on additional keywords
- Articles on potent keywords
Site Search Engines:
If the website has a site search engine, it further helps in analyzing data like the no. of keywords entered, search terms that yield no results, search terms that are weak from the click point of view.
Once the above procedure has been followed in a committed manner only one thing can be said that "Keyword research is an endless process
And hunt (search) continues !!!