Blog is a collection of articles that are generally meant for public viewing. It helps people to express their views on important topics. Individuals who choose blog as their medium of communication are called bloggers. In recent times, blogs have gained importance as the most efficient tools for marketing. It is yet another tool that is said to have same effect as viral marketing.

Blogs are tools that do not require any technical expertise for operating. When effectively utilized for marketing purposes, blogs act as active drivers of potential traffic to the website.