SEO is still as relevant today it was before but the importance of various elements keeps changing from algorithm to algorithm. It more or less remains the same in its fundamentals which aim to give a good user experience to those looking for various things in the search engines. Google tweaks it time and again to make the results that show up more relevant and high quality. In this quest, SEO expert companies in India keep themselves updated about the latest development. You could hand over the reins of your online company to an SEO expert company in India of the caliber of 909 Digital and rest assured you are in safe hands. If you are interested in SEO and its changing face, you should definitely know what are the things that you must not do, more than those that you should do. Here are the four big No-Nos –

Not considering local SEO important – A lot of traffic driven to your company may come from local searches. Everyone wields a smartphone these days and everything that they need to buy or know, they search for it. You may have great ranking for your pizzeria globally but it is the local sales that will drive your business, making it a must.

Quantity of links over quality – So if you still think that numerous links to your website means better results, you live in the last century. Wake up and realise that a few good links are much better in terms of SEO than hundreds of dubious ones.

Not just good content, but that which markets itself – Your content can be very well written and still not get enough attention. The idea is to make it so interesting and so informative that people would want to share it. It can be done by making the information more than just value-adding, it has to be engrossing.

Ignoring Social media – If you still haven’t taken note of social media, you have to come out of the dark ages right now. Social media is the new deal maker or deal breaker. It brings credibility and popular public opinion to your brand. It is definitely something you don’t want to do without.