The online world is dynamic and forever new things are being introduced to keep you ahead in the race. What is the hottest trend right now may not figure anywhere in the to-do SEO trends list a few months from now. So it makes sense to be aware of the new SEO trends for 2014.1. Content marketing is all pervasive – Quality content has always been important and was referred to as king; now it is not just king but also the king’s subjects and everything else. Keyword research and targeting long tail terms has to be done efficiently to circumvent competition. Relevant and utilitarian content creation is the best way to achieve it.

2. Social Media gaining in importance – The impact of social media can be judged from the fact that most people with a smartphone are connected to some form of social media app and they are incessantly at it. It is a valuable opportunity to promote your business at these social media sites which are very impactful.

3. Get ready with Google Authorship – A new SEO trend in 2014 is that of Author ranking and Google Authorship where in results are displayed along with a shot of the author and relevant information. It has been seen that Authorship increases the chances of click through.

4. Guest Blogging – Make sure you concentrate on quality content in this aspect as well. With many new SEO trends, this is one that is going to be around for a while. The posts should be relevant and useful. Consider quality over quantity, be resourceful in a few blogs than having a number of blogs that seem rephrased versions of each other.

5. Emphasis on In-depth articles – Various researches have shown that the top results often feature longer articles of about 2000 words. The more detailed an article, the more useful it is deemed and hence makes for better copy.

6. More Personalised Results – Based on where the search query originates from, the social links of the person, the search history and the device being used, all contribute to the results that show up. These results are going to be more dependent on variables and this needs to be taken into consideration for future SEO.